Corporate Diversification Strategy
A company implementing a Corporate Diversification Strategy when the company was operating in industries or markets a wide range simultaneously. Diversification strategies are implemented when they operate in industries that varied simultaneously while the Geographic Market Diversification Strategy implemented by companies that operate in markets geographically diverse simultaneously. If both are combined diversification strategy, will result in Product-Market Diversification Strategy.
There are three kinds of Corporate Diversification Types, namely:
- Diversified Corporate Limited, which occurs when all or nearly all of the company’s activities take place on a single industry and geographic market consists of two subtypes, namely: (a) a single business companies (95% or more of the company’s revenue comes from a single product market), (b) the dominant business firms (between 70% and 95% of company revenue comes from a single product market)
- Related to Corporate Diversification, which occurs when less than 70% of company revenue comes from a single product markets and business lines which are connected diverse, consisting of: (a) Related constrained i.e. less than 70% of company revenue comes from a single business and different businesses sharing relationships and attributes, (b) Related Linked i.e. less than 70% of company revenue comes from a single business and the different businesses just to share some attributes or relationships and the relationships and attributes is different.
- No Related Corporate Diversification: less than 70% of company revenue comes from a single business and there is little or relationships between attributes of business.
Economies of Scope happen to a company when the value of the products or services sold increased as a function of the number of businesses that run the company. Economies of Scope worth Economies of Scope the extents to which a company increase revenues or lower costs than if the Economies of Scope are not used.